With the GDPR European privacy law coming into effect in 2018, it will impose new rules on companies, government agencies, and organizations. The business goal is to create a benchmarking tool that will drive value for the customer. The benchmarking tool should:

• grasp customers' and partners' attention about due date and implications
• help customers assess their readiness towards compliance
• dynamically recommend content to customers to help them in their decision journey

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User Story

As a user, I want to learn more about products and services that can help me stay GDPR compliant by May 2018.

With goals set, the team mapped out how to engage the user as they complete the user journey. The overall user experience should be dynamic and interactive. We used a gamification design to elevate the assessment experience and make it less daunting to the user.

Basic user journey

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Microsoft provided a list of questions and answers for the benchmarking assessment, where we sorted and recommended interactive question formats.

The provided questions were used to shape the user flow:

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The landing page will provide a summary of what the assessment is and what its value is to the user. Explorations focused on bringing meaning to the landing page by  serving information that is contextually relevant and ensuring a high conversion rate from the beginning of the user journey to the completion of the assessment.

• inclusion of a live countdown timer- to provide momentum of urgency towards the May 2018 date.
• segmentation questions- answers will be used with the benchmark data to compare against companies of similar size/industry who completed this assessment.
• call-to-action for users to take the assessment.

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Sketches of the landing page:

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The following is the recommended question/answer formats that enables high user engagement:

• single answers in radio buttons
• Interactive rating/scale bars
• multiple answers in checkboxes
• dropdown answers
• pie graph responses (based off percentage inputs)
  

With the amount of questions provided by Microsoft, we placed groups of questions in a taxonomy-based format rather than a list of all the questions. There will be a maximum of 10 questions per assessment section- this is to increase customer usage and conversion.

A progress bar will be used as an indication of where in the assessment stage the user is. The assessment is expected to be quick and easy for the user, with an interactive nature that compels them to the next questions.

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Real-time "instant gratification" feedback

When a user answers a question, there will be an "instant reward" of seeing the percentage of previous users who had responded with the same answer. Two reasons for this recommendation:

• it enables users to get a "benchmark sneak peek" of how ready they are towards being compliant
• it moves the user to move on in the assessment

At the end of the assessment, the user will be prompted to view their results.

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When the user completes the benchmark assessment, a visualization of their "Readiness-to-Compliance" Results Score will be displayed. Depending on their positioning on the scale, the user will be recommended content of next steps to take based on their maturity of compliance.

Content and assets relevant to each maturity level

For each level: "Starting", "Progressing", "Optimizing"- content assets relevant to the overall compliance readiness will be offered to the user

Download Report functionality: When the user has seen their results, they are able to download a PDF report or share it via social networks

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Iterations of the landing page and the assessment were made to optimize the user's experience. Adjustments were made to hierarchy and length of content to ensure that the user is engaged.

Visual Designs by Kenji Tomita (Senior Visual Designer)

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